We’re currently running a LinkedIn poll about why we don’t see more video in use on job boards. Using video in a job board advert can significantly enhance engagement and convey your message more effectively.
Here are some strategies and tips for creating an effective job board video advert:
Highlight Company Culture
Use the video to showcase your company’s culture. Include clips of the office environment, team activities, or events to give potential candidates a feel for what it’s like to work at your company. Get your stakeholders involved, jobseekers would love to hear directly from the hiring manager or CEO.
Feature Employee Testimonials
Include short interviews with current employees who can share their experiences and why they enjoy working at the company. This adds a personal touch and authenticity to your recruitment efforts.
Showcase the Role
Provide a clear overview of the job responsibilities and expectations. You can include visuals that relate to the job tasks or environments where the candidate will work.
Keep It Concise
Aim for a video length of one to two minutes. This is long enough to provide essential information without losing the viewer’s attention.
Use Engaging Visuals
Incorporate dynamic visuals and graphics to maintain interest. This can include a reusable intro and credits where you share generic information.
Incorporate a Call to Action
End the video with a clear call to action, such as directing viewers to your company’s careers page or encouraging them to apply through the job board.
Professional Quality
Ensure the video is of high quality, with clear audio and visuals. Good production quality reflects positively on your company’s professionalism.
Include Subtitles
Adding subtitles can help ensure your message is understood by all viewers, including those who may watch without sound or have hearing impairments.
Focus on Branding
Ensure your company’s branding is consistent throughout the video, including logos, colour, and messaging, to reinforce brand recognition.
Share on Multiple Platforms
Besides the job board, share the video on your social media channels, company website, and other platforms to maximise its reach and impact.
By implementing these strategies, you can create a compelling video advert that attracts and resonates with potential candidates.
